%0 Journal Article
%T Managing a Sustainable Transportation System: Exploring a Community¡¯s Attitude, Perception, and Behavior of the Morgantown Public Rapid Transit (PRT)
%A Vishakha Maskey
%A Michael Strager
%A Claudia Bernasconi
%J Journal of Management and Sustainability
%D 2013
%I 
%R 10.5539/jms.v3n2p56
%X Automated transportation is an innovative and sustainable concept that works emission-free with fully-automated and driverless vehicles on a network of specially-built, elevated guide ways. These systems are also called Automated People Mover (APM) or Public Rapid Transit (PRT) and are considered to be a solution to many global and environmental problems related to the use of the automobile. These transportation systems claim to be clean, affordable and safe technology, and a smart urban planning solution to move away from America¡¯s dependence on foreign oil, the faltering auto industry, and the misuse of urban landscapes. One of the first APM systems has been operating since the 1970¡¯s at West Virginia University in Morgantown, West Virginia. In order to examine community¡¯s attitude, perception and individual characteristic that influence the use of the systems, a random intercept survey was conducted. Findings from correlation analysis and an ordered probit model suggest socio-demographic attributes associated with attitudes toward the system. The frequent users are characterized as having a higher level of educational attainment, and are primarily students. Findings explore underlying factors regarding commuting, crucial for transportation policies and practices for managing sustainable transportation systems in comparable urban settings.
%U http://www.ccsenet.org/journal/index.php/jms/article/view/25205