%0 Journal Article
%T Myths, Archetypes And Stereotypes In Contemporary Romanian Advertising Communication
%A Delia Cristina Balaban
%J Journal for the Study of Religions and Ideologies
%D 2010
%I Seminar for the Interdisciplinary Research of Religions and Ideologies
%X Review of M d lina Moraru, Mit  i publicitate (Myth and advertising) (Bucharest: Nemira, 2009).
%K Myth
%K advertising
%K stereotypes
%K marketing
%K ethical dimension
%K M d lina Moraru
%U http://jsri.ro/ojs/index.php/jsri/article/view/36