%0 Journal Article
%T Advertising. From strategic planning to media implementation
%A Raluca Galos
%J Journal for the Study of Religions and Ideologies
%D 2011
%I Seminar for the Interdisciplinary Research of Religions and Ideologies
%X Review of Delia Cristina Balaban, Advertising. From Strategic Planning to Media Implementation, (Ia i: Polirom, 2009).
%K advertising
%K strategic planning
%K media in advertising
%K symbolic interaction
%K intercultural communication
%K mythology and symbols in advertising
%K Delia Cristina Balaban
%U http://jsri.ro/ojs/index.php/jsri/article/view/486