%0 Journal Article
%T Customers¡¯ Behaviour Analysis in Furniture Field: IKEA Case in the Northern part of Bari province
%A Dario A. Schirone
%J Journal of Knowledge Management, Economics and Information Technology
%D 2012
%I Scientific Papers
%X Between the 70es and the 80es, the firm strategy - meant as the whole of choices to make in order to achieve long-term targets, or, as defined by SWOT Analysis, which one referred to during the economic boom years - gives way to the strategic planning and the strategic management. In such a reference picture, the present situation of IKEA store in Bari (Puglia, Italy) is included. This study target is, therefore, to determine what can be the reasons linked to a different purchase choice by a particular group of individuals on a Primary Market Area.
%K strategic management
%K cluster analysis
%K primary market area
%U http://www.scientificpapers.org/economics/customers-behaviour-analysis-in-furniture-field-ikea-case-in-the-northern-part-of-bari-province/