%0 Journal Article %T Scientists' virtues matter. More than ever %A Alessandro Delfanti %J JCOM : Journal of Science Communication %D 2009 %I SISSA, Scuola Internazionale Superiore di Studi Avanzati %X In his latest book ˇ°The scientific life. A moral history of a late modern vocationˇ±, the social historian of science Steven Shapin addresses the public image of contemporary scientists, their virtues and vocations. Who are, and how they represent themselves, those scientists who work on the edge between industry and academy, and who are responsible for the radical uncertainty embedded in the contemporary production of scientific knowledge? If ˇ°people matterˇ±, as Shapin states, the genealogy he provides should encourage us to dig more deeply in the main stage of the virtues and ethos of scientists: the mass media. %U http://jcom.sissa.it/archive/08/01/Jcom0801%282009%29R02/Jcom0801%282009%29R02.pdf