%0 Journal Article %T Scientists, do it like Al Gore %A Pietro Greco %J JCOM : Journal of Science Communication %D 2008 %I SISSA, Scuola Internazionale Superiore di Studi Avanzati %X Human health has currently to face a growing series of global issues. From the spread of HIV/AIDS to a fresh outbreak of tuberculosis, increasingly drug-resistant, the world is witnessing a return, mostly unexpected, of infectious diseases. At the same time, the economic growth in many regions of the globe is generating a sort of ˇ°epidemics of wellbeing diseasesˇ±: obesity, diabetes, heart disease. %U http://jcom.sissa.it/archive/07/04/Jcom0704%282008%29E/Jcom0704%282008%29E.pdf