%0 Journal Article
%T OTEL   LETMELER N N  NTERNET TABANLI M¨¹ TER   L  K LER NDE ¡°E-POSTA Y NET M ¡± VE T¨¹RK YE¡¯DEK  OTEL   LETMELER  ¨¹ZER NE B R ARA TIRMA = E-MAIL MANAGEMENT IN WEB-BASED CUSTOMER RELATIONS
%A Mehmet AKSARAYLI
%A I£¿£¿l £¿ZGEN
%J Ege Academic Review
%D 2010
%I Ege University
%X E-mail usage as a result of technological development has provided a new dimension between customer relationship and businesses. In this study e-mail management as a customer relationship tool has been reviewed in hotel establishments. The main purpose of this study is to explore the effectiveness of e-mail usage in hotels in Turkey. In order to achieve this purpose, mystery guest approach has been used and an inquiry mail about accommodation is send to hotels in Turkey, The response behavior to e-mail inquiries in the aspect of response quality and response speed are evaluated and the differences are investigated according to hotel scale, geographic location and hotel types.
%K Hotel Establishments
%K customer relations
%K e¨Cmail management
%U http://www.onlinedergi.com/eab/arsiv/arsivDetay.aspx?yil=2010&peryot=2