%0 Journal Article
%T Efficient Marketing Strategies in the Financial-Banking Field in Crisis Conditions
%A Mitran Paula Cornelia
%A Bebeselea Mihaela
%J EIRP Proceedings
%D 2009
%I Danubius University
%X Financial-banking marketing will have to radically reform. The specialists in this field will needto give up the classic and aggressive tactics totally not transparent. They will sit in front of the clients withnon sophisticated products dressed up in strident colours. The change of the marketing tactics inside avisionary, unitary strategy will be the key to launch again the loaning on a healthy market. The bankingsystem will have to keep up with Europe, not only for the services offered to clients, but also for themarketing and promotion strategies afferent to the banking segment found in a continuous change during thelast decade. The social marketing will have to leave for always the theory sphere and all the adoptedstrategies must go through social responsibility: precise developing objectives with tangible results over time.
%K relationship marketing
%K client focus
%K customer loyalty
%K customer satisfaction
%K social responsibility
%U http://www.proceedings.univ-danubius.ro/index.php/eirp/article/view/497/456