%0 Journal Article
%T Models of Quality Management in the Tourism Field
%A Doru Plesea
%A Adina Liana Camarda
%J EIRP Proceedings
%D 2009
%I Danubius University
%X Integrated Quality Management must not be considered as a method guaranteeing immediatesuccess, but it may lead to certain key-benefits on the grounds of which success may be achieved. The qualityexists only if a product or a service fulfills the demands and the expectations of the customers. Consequently,a strategy based on the quality standards established by the total customer knowledge must be obtained.
%K tourism
%K quality management
%K models
%K services
%K standards
%U http://www.proceedings.univ-danubius.ro/index.php/eirp/article/view/507/466