%0 Journal Article %T The world-system of academic capitalism: Process of consolidation of the entrepeneurial university Las Encuestas de Opini車n en la Universidad Aut車noma de Ciudad Ju芍rez: Un Caso de Exclusi車n del Profesorado? %A C谷sar Silva Montes %J Education Policy Analysis Archives %D 2009 %I %X This article presents an analysis of the system of the faculty evaluation by their students at the Universidad Autonoma de Ciudad Juarez (UACJ). The study was conducted following an interpretative and ethnographic methodology; empirical data was obtained based on participative observation. My presence on a daily basis allows me to register the processes in detail. In this methodology, the subjectivity, ideology and political stand of the researcher are made explicit. Results from the study indicate that for the perspective of the university administration, the faculty evaluation validates the teaching quality, and it is a referent to justify the professor exclusion from the university's incentive program. The faculty views the student evaluation as a control of their labor and as a revenge mechanism from those students who felt that will fail the course. The student perceives the evaluation as a mandatory and unimportant task, because its results do not modify the faculty pedagogic practice. Although there is an agreement between the administration and the faculty to maintain the student evaluation process for merit incentive purpose, faculty questions if this type of evaluation is appropriate for all the disciplines; the validity of peer evaluations; and, the student's judgment to leave them without labor economic incentives. As a result of the found divergence, it is proposed a dialogue among the professors; University's administration, and the students to generate an opinion poll in agreement to the context. En el presente art赤culo se analiza la encuesta de opini車n que realiza el alumnado de la Universidad Aut車noma de Ciudad Ju芍rez (UACJ) para evaluar la docencia. Desde una metodolog赤a interpretativa y etnogr芍fica, basada en la observaci車n participante, se recopilaron los datos emp赤ricos. Mi presencia permanente en la din芍mica cotidiana, permiti車 registrar con detalle la aplicaci車n de la encuesta. En esta metodolog赤a, la subjetividad, la postura pol赤tica e ideol車gica del investigador son expl赤citas. Los hallazgos del estudio se alan que para la administraci車n de la UACJ la encuesta es un aval de la calidad de la ense anza y un referente para excluir al profesorado del programa de incentivos econ車micos. Seg迆n, el profesorado es una forma de control de su labor y de venganza del alumnado por la insatisfacci車n de la calificaci車n obtenida. El estudiantado la concibe como una tarea obligatoria e intrascendente pues el profesorado no modifica su pr芍ctica pedag車gica. Aunque existe acuerdo entre administraci車n y profesorado de mantener la puntuaci車n para reci %K opinion poll %K evaluation %K education %K standardization %K and dialog %U http://epaa.asu.edu/ojs/article/view/391