%0 Journal Article
%T Strategic Management: General Concepts
%A Shahram Tofighi
%J Iranian Journal of Radiology
%D 2010
%I Tehran University of Medical Sciences
%X In the era after substitution of long term planning by strategic planning, it was wished that the managers could act more successful in implementing their plans. The outcomes were far from the expected, there were minor improvements. In the organizations, a plenty of namely strategic plans has been developed during strategic planning processes, but most of these plans have been kept in the shelves, a few of them played their roles as guiding documents for the entire organization. What are the factors inducing such outcomes? Different scientists have offered a variety of justifications, according to their expe-riences."nThe first examined issue was misunderstanding stra-tegic planning by the managers and staff; it means the strategic planning process may be executed erroneously, and what they had expected from this process was not accurate. Substantially, strategic planning looks at the future and coming situations, and is designed to answer the questions which emerge in the future. Unfortunately, this critical and fundamental characteristic of strategic planning is obscured."nStrategic planning conveys the concept of drawing the future and developing a set of different probable scenarios along with defining a set of solutions in order to combat undesirable coming conditions for positioning the system or business. It helps organizations save themselves safe and maintain them successful. In other words, in strategic planning efforts we are seeking solutions fit for problems which will appear in the future for the conditions that will emerge in the future. Unfortunately, most of strategic plans which have been developed in the organizations lack this important and critical characteristic; I mean in most of them the developers had offered solutions in order to solve today's problems in the future! "nThe second issue which was considered by the scientists, was the task of ensuring the continuity of effectiveness of the planning, there was a managerial initiative needed for steering the activities of strategic planning, implementing the strategies, and strategic evaluation under one umbrella. This initiative was named strategic management. "nThere are numerous publications on the subject of strategic planning, which produces the strategies of the organizations."nIn the field of execution of strategies, several methods and techniques have been suggested. The most recent popular approach is Kaplan and Norton's initiative "Balanced Scorecard" or BSC."nIn this methodology, the strategies are translated into daily actions for all people working in the organization
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%U http://journals.tums.ac.ir/PdfMed.aspx?pdf_med=/upload_files/pdf/16066.pdf&manuscript_id=16066