%0 Journal Article
%T PERSONNEL MANAGEMENT-THE SUPPORT FACTOR OF THE RELATION DEVELOPMENT WITH THE CUSTOMERS (CLIENTS)
%A Magdalena DIMIAN
%J Journal of Engineering Studies and Research
%D 2011
%I Vasile Alecsandri University of Bacau
%X The people is the driving force of this century and effective personnel management is the main factor of the relation development with customers if they are based on the quality management principles. All organizations need high levels of customer loyalty.
%K customer loyalty
%K innovation
%K outsourcing
%K improvement
%K quality management principles
%U http://pubs.ub.ro/dwnl.php?id=JESR201104V17S01A0004