%0 Journal Article
%T Ethics in Personal Selling: Investigating Ethical Attitudes of Medical Sales Representatives in Adana Ki isel Sat  ta Etik: Adana  lindeki T bbi Sat   Temsilcilerinin Etik Tutumlar n n  ncelenmesi
%A Sezen BOZY£¿£¿£¿T
%A Erdem AKKAN
%J Dokuz Eyl¨¹l ¨¹niversitesi £¿ktisadi ve £¿dari Bilimler Fak¨¹ltesi Dergisi
%D 2013
%I Dokuz Eyl¨¹l University
%X Personal selling is common in ethics related studies. It can be said that the most important reason for this, is the pressure of achieving the targets or fulfilling quotas, which cause sales representatives to behave unethically. The purpose of this research is to define ethical attitudes of medical sales representatives and analyze the differences among them in terms of their demographic features in their ethical attitudes. According to the findings; there is no significant difference among gender, age, work experince and income level. On the other hand, there are significant differences in the origin of the companies in terms of general ethical attitudes, sales pressure, sales quotas and the beliefs regarding whether the ethical problems will be resolved. Etik konulu ara t rmalar i inde ki isel sat   yayg nd r. Bunun temel nedeninin, hedeflere ula ma veya kotalar  doldurma bask s n n, sat   temsilcilerini etik olmayan davran  larda bulunmaya zorlamas  oldu u s ylenebilmektedir. Bu  al  man n amac , t bbi sat   temsilcilerinin ki isel sat   s¨¹re lerindeki etik tutumlar n  belirlemek ve sat   temsilcilerinin demografik  zellikleri aras nda etik tutumlar a  s ndan farkl l klar  incelemektir. Bulgulara g re; cinsiyet, ya , i  deneyimi ve gelir d¨¹zeyi gruplar  aras nd, anlaml  bir fark yoktur. Di er yandan firmalar n men eine g re genel etik tutumlar, sat   bask s , sat   kotalar  ve etik sorunlar n   z¨¹lece ine dair inan  a  s ndan anlaml  farkl l klar vard r.
%U http://iibf.deu.edu.tr/deuj/index.php/cilt1-sayi1/article/view/327