%0 Journal Article %T TASTE MASKING METHODS AND AGENTS IN PHARMACEUTICAL FORMULATIONS %A Mirajkar Reshma Nilesh %A Devkar Mangesh Shivaji %A Kokare Dipali Rameshrao %J International Research Journal of Pharmacy %D 2012 %I International Research Journal of Pharmacy %X Taste is a critical factor during development of any dosage form and it is important parameter in administering drugs orally. Undesirable and particularly bitter taste is one of the important formulation problems that are encountered with many drugs. Proven methods for bitterness reduction and inhibition have resulted in improved palatability of oral pharmaceuticals. The present review explains in detail the various methods and agents used for taste-masking like, Inclusion complexation, Ion exchange resin, Coating, Granulation, Microencapsulation, Flavors, and Sweeteners, Pro-drug etc.The review also highlights factors affecting the selection of technology for taste masking and methods for evaluation of taste. %K Complexation %K Evaluation %K Ion exchange resin %K Micro-encapsulation %K Taste %K Taste Masking. %U http://www.irjponline.com/admin/php/uploads/1287_pdf.pdf