%0 Journal Article %T Self, Other and Other-Self: Going Beyond the Self/Other Binary in Contemporary Consciousness %A Sami Schalk %J Journal of Comparative Research in Anthropology and Sociology %D 2011 %I University of Bucharest %X Primarily relying on the work of W.E.B. Du Bois and Niklas Luhmann, this article discusses the effects of the mass media on contemporary consciousness, identity and self/other relations. This article proposes an approach to the self/other binary which opens up the possibilities for relations between individuals by including a third term, the other-self, which allows for a fluid, contextualized understanding of the self in a spectrum of relatedness to others in any given moment. %K Self/other binary %K identity %K relationality %K mass media %U http://doctorat.sas.unibuc.ro/wp-content/uploads/2011/07/Compaso2011-21-Schalk.pdf