%0 Journal Article
%T OpenTide China¡¯s Pricing Decision-making Support System 2.0 for Digital Industry in China
%A Yeisun Lee
%A Wonsang Youn
%A Jongwook Lim
%A Yongsik Nam
%J International Journal of u- and e- Service, Science and Technology
%D 2010
%I SERSC
%X The purpose of this research is to develop a comprehensive pricing decision-making support system that marketers in digital industry can use to set price level and quantity for digital products including mobile phone, TV, computer, mp3 player and monitor. TheOpenTide China¡¯s pricing Decision-making Support System (OTC¡¯s PDSS) consists of the price response function for each product, the promotion response function, the cost function, mixture modeling, Kane¡¯s regency modeling and Brian¡¯s competitive algorithm. Then we have applied the OTC¡¯s PDSS to the digital industry and yielded the profit maximization price point, revenue maximization price point, and the predicted quantity level for each week for each product category.
%K pricing
%K mixture model
%K price response function
%K price decision-making support system
%U http://www.sersc.org/journals/IJUNESST/vol3_no1/2.pdf