%0 Journal Article
%T Winning FIFA World Cup Bids: Country Image Analysis as a Tool to Understand and Secure Bids. A Moroccan Case Study.
%A Hamelin Nicolas
%A Bachleda Catherine
%A Saiagh Oumnia
%J International Journal of Sport Management, Recreation & Tourism
%D 2012
%I International Journal of Sport Management, Recreation & Tourism
%X The purpose of this research was to apply country image analysis to understanding and securing a successful host country FIFA bid with Morocco as a case study. Country image was conceptualized as having cognitive and personality dimensions. The findings revealed the most salient elements upon which Morocco¡¯s country image is built and provide a strong foundation for any future world cup bidding committee to promote or reposition perceptual aspects of Morocco¡¯s country image.
%K country image
%K FIFA
%K Bids
%K Morocco
%U http://www.ijsmart.eu/Contents.aspx?Y=2012&V=10&Is=a