%0 Journal Article %T Sport As a Key Partner in the ¡°Big Four¡¯s Reign¡± in the Western World? %A Earle F. Zeigler %A Ph.D. %J International Journal of Sport Management, Recreation & Tourism %D 2011 %I International Journal of Sport Management, Recreation & Tourism %X Note: This statement is made for the consideration of those scholars who concern themselves with the so-called social science of sport, as well as with sport philosophy. It is at heart more of a brief exploration of the advantages and disadvantages of sport and developmental physical activity for present life. I state boldly first as a given that sport has obviously become an extremely powerful social force in society. If we grant that it now has such power in our culture¨Ca power indeed that appears to be growing steadily¨Cwe can also recognize that any such social force affecting society can be dangerous if perverted (e.g., positive nationalism to blind chauvinism,; normal commercialism to excessive commercialism; wholesome sport competition to ¡°own-the-podium mentality). Assuming the rationale behind these assertions, I believe that, while sport has grown as an important social force, it now also appears to have become a societal institution with an inadequately defined theory. %K social-science %K sport %K sport philosophy %U http://www.ijsmart.eu/Contents.aspx?Y=2011&V=Special Issue&Is=a