%0 Journal Article
%T Sad Cows and Empty Pockets: How Reviews, Recommendations, and Word-of-Mouth Can Affect Your Life
%A Kevin Hartford
%J Dalhousie Journal of Interdisciplinary Management
%D 2012
%I Dalhousie Faculty of Management
%R 10.5931/djim.v8i1.249
%X For financial endeavours that affect their immediate financial and physical well-being ¨C finding a doctor, hiring a lawyer - people turn to trustworthy sources like family and friends for advice. For more frivolous matters ¨C what movie to see, what restaurant to frequent ¨C people are more comfortable seeking a stranger's opinion via online reviews and recommendations. This paper examines the ways in which the presentation of online and offline information affect the decision-making process, as well as investigates the relevance of validity in subjective opinions.
%U http://ojs.library.dal.ca/djim/article/view/249