%0 Journal Article
%T Urban Tourism Promotion: What Makes the Difference
%A ¨¹lke Evrim Uysal
%J Current Research Journal of Social Science
%D 2013
%I Maxwell Science Publication
%X Research on urban tourism promotion has recently gained a considerable importance. Urban tourism promotion plays a crucial role in raising the tourism profile of the city. Given the difference of cities, it is astonishing to discover that cities¡¯ tourism promotion materials repetitively use similar slogans, phrases and expressions. This study evaluates tourism promotion of two different cities, Helsinki and Istanbul, which rely on three common selling points: ¡®the city between the East and West¡¯, ¡®the city of tolerance¡¯ and ¡®city size¡¯. The study examines tourism materials by using content analysis in order to identify how these categories are used and how they represent Helsinki and Istanbul.
%K City marketing
%K content analysis
%K Helsinki
%K Istanbul
%K tourism promotion
%K urban tourism
%U http://www.maxwellsci.com/jp/abstract.php?jid=CRJSS&no=268&abs=03