%0 Journal Article
%T ¡°To sell the motherland¡±: the characters of Vasily Shukshin stories and a potential brand of Altai krai (Russia)  §±§â§à§Õ§Ñ§ä§î §â§à§Õ§Ú§ß§å : §Ô§Ö§â§à§Ú §£§Ñ§ã§Ú§Ý§Ú§ñ §º§å§Ü§ê§Ú§ß§Ñ §Ú §á§à§ä§Ö§ß§è§Ú§Ñ§Ý§î§ß§í§Û §Ò§â§Ö§ß§Õ §¡§Ý§ä§Ñ§Û§ã§Ü§à§Ô§à §Ü§â§Ñ§ñ
%A Nadezhda Zamyatina
%J Cultural Geography & Geohumanities
%D 2012
%I Russian Research Institute for Cultural & Natural Heritage
%X The potential brand and symbols of Altai krai (Russia) are analyzed through Internet search engines. The new brand based on the stories by Vasily Shukshin (native of the region) is suggested. The focus in regional branding is thought to be shifted towards the typical characters of his stories interpreted in modern conditions. §£ §ã§ä§Ñ§ä§î§Ö §á§à §Õ§Ñ§ß§ß§í§Þ §á§à§Ú§ã§Ü§à§Ó§í§ç §ã§Ú§ã§ä§Ö§Þ §Ó §ª§ß§ä§Ö§â§ß§Ö§ä§Ö §Ñ§ß§Ñ§Ý§Ú§Ù§Ú§â§å§Ö§ä§ã§ñ §Ú§Ù§Ó§Ö§ã§ä§ß§à§ã§ä§î §á§à§ä§Ö§ß§è§Ú§Ñ§Ý§î§ß§à§Ô§à §Ò§â§Ö§ß§Õ§Ñ §¡§Ý§ä§Ñ§Û§ã§Ü§à§Ô§à §Ü§â§Ñ§ñ, §Ö§Ô§à §Ó§à§Ù§Þ§à§Ø§ß§í§Ö §ã§Ú§Þ§Ó§à§Ý§í. §±§â§Ö§Õ§Ý§Ñ§Ô§Ñ§Ö§ä§ã§ñ §ã§à§Ù§Õ§Ñ§ß§Ú§Ö §Ò§â§Ö§ß§Õ§Ñ §â§Ö§Ô§Ú§à§ß§Ñ §ß§Ñ §à§ã§ß§à§Ó§Ö §Ú§ã§á§à§Ý§î§Ù§à§Ó§Ñ§ß§Ú§ñ §ä§Ó§à§â§é§Ö§ã§ä§Ó§Ñ §Þ§Ö§ã§ä§ß§à§Ô§à §å§â§à§Ø§Ö§ß§è§Ñ §£.§®. §º§å§Ü§ê§Ú§ß§Ñ. §±§â§Ú §ï§ä§à§Þ §à§Ò§à§ã§ß§à§Ó§í§Ó§Ñ§Ö§ä§ã§ñ §Ú§ã§á§à§Ý§î§Ù§à§Ó§Ñ§ß§Ú§Ö §Ó §Ò§â§Ö§ß§Õ§Ú§ß§Ô§Ö §ß§Ö §ã§ä§à§Ý§î§Ü§à §Ø§Ú§Ù§ß§Ú §Ú §ä§Ó§à§â§é§Ö§ã§ä§Ó§Ñ §ã§Ñ§Þ§à§Ô§à §á§Ú§ã§Ñ§ä§Ö§Ý§ñ, §ã§Ü§à§Ý§î§Ü§à §ç§Ñ§â§Ñ§Ü§ä§Ö§â§à§Ó §Ô§Ö§â§à§Ö§Ó §Ö§Ô§à §á§â§à§Ú§Ù§Ó§Ö§Õ§Ö§ß§Ú§Û, §Ü§à§ä§à§â§í§Ö §Þ§à§Ô§å§ä §ä§Ó§à§â§é§Ö§ã§Ü§Ú §ä§â§Ñ§Ü§ä§à§Ó§Ñ§ä§î§ã§ñ §ã §å§é§×§ä§à§Þ §ã§à§Ó§â§Ö§Þ§Ö§ß§ß§í§ç §å§ã§Ý§à§Ó§Ú§Û.
%K §Ò§â§Ö§ß§Õ §ä§Ö§â§â§Ú§ä§à§â§Ú§Ú
%K §ä§Ö§â§â§Ú§ä§à§â§Ú§Ñ§Ý§î§ß§í§Û §Ò§â§Ö§ß§Õ§Ú§ß§Ô
%K §Ú§Õ§Ö§ß§ä§Ú§é§ß§à§ã§ä§î
%K §ã§Ú§Þ§Ó§à§Ý
%K §ª§ß§ä§Ö§â§ß§Ö§ä
%K §º§å§Ü§ê§Ú§ß
%K §¡§Ý§ä§Ñ§Û§ã§Ü§Ú§Û §Ü§â§Ñ§Û
%K place brand
%K place branding
%K identity
%K symbol
%K Internet
%K Shukshin
%K Altai krai
%U http://gumgeo.ru/index.php/gumgeo/article/view/59