%0 Journal Article
%T An Application of the Consumer Disposition toward Satisfaction Scale for a-Priori Segmentation
%A Giuseppe Boari
%A Gabriele Cantaluppi
%J Journal of Applied Sciences
%D 2011
%I Asian Network for Scientific Information
%X In this study, an a-priori latent segmentation procedure is proposed, which is based on an adaptation of the Consumer Disposition toward Satisfaction (CDS) scale to the Italian social environment. The disposition level is then used to define clusters of the respondents to the Customer Satisfaction annual survey concerning the Italian banking system. In order to verify the evidence of a proper classification the multivariate test of homogeneity is suggested
%K Partial Least Squares (PLS)
%K Consumer Disposition toward Satisfaction (CDS) scale
%K Structural Equation Models (SEM)
%K Customer Satisfaction (CS)
%K Latent segmentation
%U http://docsdrive.com/pdfs/ansinet/jas/2011/700-706.pdf