%0 Journal Article
%T Determinants of consumer intention to go to a tourist destination. The case of
%A Sonia San Mart¨ªn Guti¨¦rrez
%A Rafael Fabricio Matos C¨¢mara
%J Cuadernos de Gesti¨®n
%D 2011
%I Instituto de Econom¨ªa Aplicada a la Empresa
%X Each tourist destination has a brand the consumer can choose at the moment of travelling. This work analyzes, through a causal model empirically tested for the case of Mundo Maya-M¨¦xico, the paper that reputation, emotions and trust play in the consumer's intention to go to a tourist destination. A theoretical frame is developed using contributions of the signalling theory, emotions theories and relationship marketing. A face-to-face survey was carried out with consumers in travel agencies. Results confirm most of the proposed hypotheses and show interesting results: a reputation of a good management and high awareness of the tourist destination and consumer pleasure and trust in the destination reveal as antecedents of consumer intention to go to a certain tourist destination.
%K Intention of purchase
%K reputation
%K emotions
%K trust
%K tourist destination
%U http://www.ehu.es/cuadernosdegestion/revista/index.php/en/numeros?a=da&y=2011&v=11&n=1&o=4