%0 Journal Article
%T Customer Relationship Management ¨C Pharmaceuticals Marketing
%A Nagaraju Konda *
%J Biomirror
%D 2010
%I 
%X CRM tools that are at company and field force disposal are like Detailing, Information brochures, leave behind literature, table top reminders, samples/trial packs, gifts, posters and calendars, academic services, personalized services, causal marketing concepts, social marketing concepts, free campaigns, patient education programs, web sites, setting up of NGOs. These were the very good tools that evolved with the development of industry that served the Indian Pharmaceutical Organizations in their life and growth.
%U http://www.bmjournal.in/admin/photo/1362027218New%20CRM%20-%20October.pdf