%0 Journal Article
%T Cross-border Cooperation as a Mechanism of Regional Marketing in the Baltic Region
%A Davidov D.
%A Chekalina T.
%J Baltic Region
%D 2009
%I Immanuel Kant Baltic Federal University
%R 10.5922/2079-8555-2009-2-6
%X The article offers a pragmatic approach to certain aspects of cross-border regionalisation. The marketing component of Euroregion development and the implementation of cross-border cooperation projects are considered as key directions of the joint activity of cross-border partner-regions. The authors analyse the opportunity to apply the territory brand model to research on the mechanisms of cross-border cooperation and to the elaboration of an efficient development strategy as a promising direction of further study of the cross-border cooperation and regionalisation phenomena.
%K cross-border cooperation
%K cross-border regionalisation
%K Euroregion
%K regional brand
%K Baltic Sea Region
%U http://journals.kantiana.ru/upload/iblock/595/Davidov,%20Chekalina.pdf