%0 Journal Article %T Collaborating with Industry to Enhance Financial Planning and Accounting Education %A Mark Brimble %A Craig Cameron %A Brett Freudenberg %A Campbell Fraser %J Australasian Accounting Business and Finance Journal %D 2012 %I University of Wollongong %X Higher education is integral to the professionalisation of financial planning in Australia. However, thetraditional separation between ¡®content¡¯ and ¡®practice¡¯ in tertiary curriculum does not necessarily equipstudents with the skills required to apply the content in a professional context. Contextualisation of thefinancial planning curriculum requires collaboration between higher education institutions and the professionto develop authentic learning environments, such as work-integrated learning (WIL). This paper describes thecollaboration by one Australian university to develop a professionally integrated Financial Planning andAccounting degree and provides evidence of its impact from an industry perspective. The results reveal a highlevel of industry satisfaction with the degree, substantial professional integration, as well as the developmentof students¡¯ professional skills. Students also developed an improved impression of the university, its studentsand its staff. %K Financial planning education %K generic skills %K work integrated learning %K internship %K collaboration %U http://ro.uow.edu.au/aabfj/vol6/iss4/6