%0 Journal Article
%T Destinasyon Ziyaret ilerinin Sosyo-Demografik  zelliklerinin Sadakat E ilimleri ¨¹zerine Etkisi
%A Burhan KILI£¿
%J Selcuk Universitesi Sosyal Bilimler Enstitusu Dergisi
%D 2011
%I 
%X The concept of loyalty have become a source of focus in the recent years in marketing literature and have drawn the attentionof both academicians and managers alike. Besides, it has been observed that there have been a number of studies related to theconcept of loyalty in tourism.Repeat patronage classified in the literature of general customer loyalty is named in tourism sector as destination loyalty or revisitbehavior and is regarded as a situation desirable by tourism managers.There have been a lot of indicators employed by the researchers in order to find out the level of loyalty in studies into generalcustomer loyalty. These indicators are categorized as attitudinal and behavioral ones. Such indicators as preference, pricesensitivity, like, trust are considered under the heading of attitudinal dimension. On the other hand, such indicators as repeatbuying and the intention to repurchase in the future, willingness in information sharing at no cost, word-of-mouth information,buying reference, publicity, willingness in potential problem solving and acting as an advisory body on the establishment make upthe behavioral dimension of the customer loyalty (Garland and Gendall, 2004; Gounaris and Stathakopoulos, 2004; Oliver 1999;Reichheld and Sasser, 1990).The indicators used to measure customer loyalty in studies conducted in the international and national literature are travelfrequency (Oppermann, 1998, 2000), tendency to recommend and revisit the destination (Castro et al. 2007; Yoon and Uysal,2005), revisit and word-of-mouth information (Faullant et al. 2008), positive opinion, intention to revisit and tendency to revisitin the future (Kim and Crompton, 2002), perceive as a place to be revisited (Chen and G¨¹rsoy, 2001), re-choose, positiveopinions, recommending to those who need recommendation, buying more, encouraging others (Y¨¹ksel and Y¨¹ksel, 2007),satisfaction and trust (Huang and Chiu, 2006), intention to revisit, recommending the destination to others and frequency torevisit the destination (Aksu et al., 2008).The data used in the study was collected through a questionnaire over the visitors from different countries to Marmaris andAntalya. During the data collection process, a close cooperation was established with 5-star hotels and some of the questionnaireswere administered face-to-face and others were left in the rooms of the visitors at the 5-star hotels. The literature of customerloyalty and destination loyalty was studied and a questionnaire was devised comprising the dimensions mentioned in the literaturestudy. The questionnaire prepared cov
%K Customer Loyalty
%K Destination Loyalty
%K Socio-Demographic Characteristics
%U http://www.sosyalbil.selcuk.edu.tr/sos_mak/articles/2011/26/19.PDF