%0 Journal Article
%T The Management of Innovation Process from Market Orientation Perspective in Automotive Industry
%A Amalia PANDELICA
%A Mihaela DIACONU
%J Scientific Bulletin : Economic Sciences
%D 2011
%I University of Pitesti
%X Marketing and management researchers pointed out, beginning whit ¡¯90s, the benefits of implementation of a new business philosophy ¨C market orientation. Even if, the concept has an interdisciplinary approach, all academics and managers started from the same point ¨C market orientation is a business philosophy, which connects all the functional areas of the organization to environment in which operates and ensures long-term profitability. Even if, the market orientation concept was the topic for many researches, in economic literature any framework model of implementation was not developed. In the article we present a framework model, which will emphasise the steps, and changes that an organization has to do to become market orientated, beginning from the particular case of automobile industry.
%K market orientation
%K innovation process
%K implementation process
%K automotive industry
%U http://economic.upit.ro/repec/pdf/2011_2_10.pdf