%0 Journal Article
%T The Continuous Improvement and Optimisation of Quality
%A EMIL MAXIM
%J Scientific Annals of the Alexandru Ioan Cuza University of Iasi : Economic Sciences Series
%D 2006
%I 
%X Accomplishing not only corporate goals, but also those of the economy as a whole, requires a continuously growing interest towards quality. This interest has evolved constantly from inspection, to control, insurance and, presently, total quality management. The management that is oriented towards total quality requires a shift from the interest of optimising quality to one that concerns continuous improvement. The link between the two and the manner in which they might contribute to an increase in the organisations¡¯ performance are aspects that shall be addressed in the following article.
%K quality optimization
%K total quality management
%K continuous improvement
%K relationship marketing
%U http://anale.feaa.uaic.ro/anale/resurse/17_Maxim_E_-_Reconsiderarea_strategiilor_calitatii.pdf