%0 Journal Article
%T INFORMATION TECHNOLOGIES IN TRANSFORMATION OF MARKETING ACTIVITY
%A Nina ILARIONOVA
%J Scientific Annals of the Alexandru Ioan Cuza University of Iasi : Economic Sciences Series
%D 2011
%I 
%X The goal of the paper is to provide a comprehensive review of marketing issues influenced by information technologies. The macro-environment of marketing activity, strategic issues like marketing philosophy, marketing research and segmentation as well as marketing mix were analysed. The main findings are the following: IT advances do change every element of marketing activity of any company, offering both opportunities and threats.
%K information technologies
%K marketing philosophy
%K marketing research
%K segmentation
%K consumer behaviour
%K marketing mix
%U http://anale.feaa.uaic.ro/anale/resurse/mm6ilarionova.pdf