%0 Journal Article
%T Consommation responsable et perception de produits : au-del¨¤ de l¡¯environnement
%A Anne Marchand
%J Les Ateliers de l¡¯¨¦thique
%D 2010
%I Universit¨¦ de Montr¨¦al
%X This paper presents and discusses some specific results pertaining to a larger study that aimed at examining the perceptions and preferences of identified ¡®responsible, sustainable consumers¡¯ with respect to consumer products. Based on empirical data gathered among citizens attempting to follow sustainable lifestyles, the study indicates that the adoption of sustainable consumption patterns is not only motivated by altruistic and environmental considerations, but also, significantly, by perceived personal benefits, including an expected increase in personal and/or familial well-being. These motivations, together with how they unfold into preferences for particular product characteristics, are exposed. While recognising the danger that may represent an understanding of sustainable consumption that merely focuses on individual benefits, the paper concludes that the understanding of such motives, along with their implications for the ways in which products and services are conceived and positioned, may warrant further research as it may represent a key incentive for change towards a more sustainable future.R¨¦SUM¨¦Cet article pr¨¦sente et discute certains r¨¦sultats sp¨¦cifiques provenant d¡¯une ¨¦tude plus large qui visait ¨¤ explorer le rapport qu¡¯entretiennent les consommateurs responsables aux biens de consommation. Sur la base de donn¨¦es empiriques collect¨¦es aupr¨¨s de citoyens qui se sont tourn¨¦s vers des modes de consommation ¨¤ moindres impacts ¨¦cologiques, il a ¨¦t¨¦ remarqu¨¦ que l¡¯adoption d¡¯habitudes de   consommation durable   n¡¯est pas seulement motiv¨¦e par des consid¨¦rations altruistes et environnementales, mais ¨¦galement par des b¨¦n¨¦fices personnels et/ou familiaux per us, incluant une augmentation attendue du bien-¨ºtre. Ces derni¨¨res motivations, ainsi que la mani¨¨re avec laquelle elles s¡¯expriment ¨¤ travers des pr¨¦f¨¦rences pour certaines caract¨¦ristiques que pr¨¦sentent des produits de consommation, sont expos¨¦es. Tout en reconnaissant les dangers que peuvent repr¨¦senter la d¨¦finition et la valorisation d¡¯une approche de la consommation responsable qui se limite aux profits et int¨¦r¨ºts individuels, l'article sugg¨¨re que la compr¨¦hension de tels motifs, et leurs implications pour la mani¨¨re dont les produits et services sont con us et positionn¨¦s, demande ¨¤ ¨ºtre davantage explor¨¦s et compris en vue de, potentiellement, supporter un avenir davantage durable.
%K ethics
%K applied ethics
%K sustainability
%U http://www.creum.umontreal.ca/IMG/pdf_09_Marchand.pdf