%0 Journal Article %T Survey of Customers¡¯ Conceptions of Security and Trust in E-Payment System %A Fakhraddin Maroofi %A Reza Hashemi %A Zohre Nargesi %J Asian Journal of Business Management %D 2012 %I Maxwell Science Publication %X In this study, we examine issues related to e-payment security from the viewpoint of customers. This study proposes a conceptual model that delineates the determinants of consumers¡¯ observed security and observed trust, as well as the effects of observed security and observed trust on the use of e-payment systems. To test the model, structural equation modeling is employed to analyze data collected from 219 respondents in Iran. This research provides a theoretical foundation for academics and also practical guidelines for service providers in dealing with the security characteristic of e-payment systems. %K E-Payment Systems (EPS) %K electronic commerce %K EPS use %K security %K trust %U http://www.maxwellsci.com/jp/abstract.php?jid=AJBM&no=210&abs=06