%0 Journal Article
%T E-Marketing Development in Virtual Market-Space: A Strategic Perspective
%A Hu Ya-Ping
%J Asian Journal of Business Management
%D 2012
%I Maxwell Science Publication
%X The Internet gives a much wider choice of products, services and prices from different suppliers and the means to select and purchase items more readily. This article involves a literature reviewed and considers the evolution of the electronic marketing fields to identify a number of fundamental problems. In this article, we identify the relationship between electronic marketing (E-marketing) and virtual market-space and provide a three-stage model for E-marketing development. After discussion, we make a conclusion and suggestion for the future study.
%K Electronic marketing
%K online retail
%K virtual communication
%K virtual distribution
%K virtual transaction
%U http://www.maxwellsci.com/jp/abstract.php?jid=AJBM&no=238&abs=06