%0 Journal Article
%T A Better Model for Socio-economic Governance? Un meilleur mod¨¨le de gouvernance socio-¨¦conomique ? RSE contre financiarisation dans les entreprises agroalimentaires mondiales La Responsabilidad Social de las Empresas (RSE) en las firmas agroalimentarias mundiales
%A Bryn Jones
%A Peter Nisbet
%J Revue de la R¨¦gulation : Capitalisme, Institutions, Pouvoirs
%D 2011
%I Association Recherche & R¨¦gulation
%X Corporate Social Responsibility (CSR) is now actively promoted as a form of socio-economic governance between market forces and state controls; to solve problems of social disintegration and business hubris. Critical aspects of CSR practice in transnational food manufacturing corporations are examined here to test the wider suitability of CSR as a systemic remedy for the socio-environmental problems associated with market economies. This article asks particularly whether firms can apply CSR policies which maintain or improve the stakeholder interests of employment and socio-environmental integrity while simultaneously pursuing operational policies shaped by financialised business strategies. Although firms have advanced CSR policies, these are shown to have little impact on the rationalisation of their UK operations by the global shareholder-value strategies of the biggest global food multinationals. Investigation shows a bias towards external and brand-related, rather than internal priorities of job security and the social capital of workplace communities. The closure processes of two firms¡¯ plants show, in particular, that opportunities to treat employees and related interest as stakeholders are incompatible with the prioritisation of shareholder value. The latter also means that CSR is moulded into a business strategy to support corporate brand image and reputation rather than to guide or manage business policies towards socially and environmentally sustainable operations and stakeholder partnerships. La responsabilit¨¦ sociale de l'entreprise (RSE) est aujourd'hui largement promue, comme une forme de gouvernance socio-¨¦conomique navigant entre les forces du march¨¦ et le contr le ¨¦tatique ; et ce, afin de r¨¦soudre les probl¨¨mes de la d¨¦sint¨¦gration sociale et de l¡¯aveuglement du monde des affaires. Les aspects cruciaux de la pratique de la RSE dans les multinationales de l¡¯agroalimentaire sont ¨¦tudi¨¦es ici afin de tester l¡¯aptitude de la RSE comme solution syst¨¦mique aux probl¨¨mes socio-environnementaux li¨¦s ¨¤ l'¨¦conomie de march¨¦. La question est de savoir notamment si les politiques RSE peuvent pr¨¦server ou am¨¦liorer les int¨¦r¨ºts des partenaires sociaux en mati¨¨re d'emploi et de protection socio-environnementale tout en poursuivant les politiques d¨¦finies par les strat¨¦gies financi¨¨res. Bien que les entreprises aient des politiques de RSE ¨¦labor¨¦es, nous pouvons constater que celles-ci n¡¯ont que peu d'impact sur la rationalisation de leurs activit¨¦s au Royaume Uni face aux strat¨¦gies d¡¯actionnariat global en vigueur dans les plus importantes multinat
%K financialization
%K corporate social responsibility
%K human resources
%K industrial relations
%K multinational firms
%K trade unions
%K financiarizaci¨®n
%K responsabilidad social de las empresas
%K recursos humanos
%K relaciones sociales en la empresa
%K multinacionales
%K sindicatos
%K financiarisation
%K responsabilit¨¦ sociale des entreprises
%K ressources humaines
%K relations sociales dans l¡¯entreprise
%K multinationales
%K syndicats
%K F23 - Multinational Firms
%K International Business
%K J53 - Labor-Management Relations
%U http://regulation.revues.org/9158