%0 Journal Article
%T REPUTA  O CORPORATIVA E N¨ªVEL DE DISCLOSURE DAS EMPRESAS DE CAPITAL ABERTO NO BRASIL CORPORATE REPUTATION AND DISCLOSURE LEVEL IN OPEN CAPITAL BRAZILIAN COMPANIES
%A C¨¢ssia Vanessa Olak Alves Cruz
%A Gerlando Augusto Sampaio Franco de Lima
%J Revista Universo Cont¨¢bil
%D 2010
%I Universidade Regional de Blumenau
%X O objetivo deste artigo ¨¦ analisar se a reputa  o corporativa pode ser considerada um dos direcionadores do n¨ªvel de disclosure volunt¨¢rio das empresas de capital aberto no Brasil. O desenvolvimento da pesquisa se deu atrav¨¦s de investiga  o emp¨ªrica, sendo analisadas 115 observa  es referentes a 23 companhias brasileiras para o per¨ªodo de 2000 a 2004. No processo de an¨¢lise dos dados foram utilizadas regress es com dados em painel, sendo adotada a abordagem de efeitos aleat¨®rios, pois, para fins deste estudo, essa foi a abordagem que se apresentou mais adequada. Constatou-se, pelos resultados, que a reputa  o corporativa possui uma associa  o positiva com a quantidade de disclosure volunt¨¢rio, sugerindo que as empresas de capital aberto no Brasil que possuem forte reputa  o fornecem aos stakeholders uma quantia maior de disclosure volunt¨¢rio, deste modo a reputa  o corporativa seria um dos direcionadores do n¨ªvel de disclosure volunt¨¢rio das companhias brasileiras. Adicionalmente, este estudo fornece evid¨ºncias de que o tamanho da empresa tamb¨¦m afeta a quantidade de disclosure volunt¨¢rio, assim empresas maiores evidenciam mais, possivelmente devido a menores custos de divulga  o. The purpose of this article is to analyze whether the corporate reputation in may be considered as a driver to the voluntary disclosure level in open capital Brazilian companies. The development of the research was done through an empirical research, examining 115 observations in 23 Brazilian companies in the period from 2000 to 2004. In the process of data analyses, the panel data was used, adopting the random effects approach, therefore, for purposes of this study, this was the approach that turned out to be the most appropriate. According to the results, it was found out that corporate reputation has a positive association with the quantity of voluntary disclosure, suggesting that open capital Brazilian companies which have strong reputation provide greater voluntary disclosure to their stakeholders, thus, the corporate reputation would be one of the drivers to the voluntary disclosure level in Brazilian companies. Additionally, this study provides evidence that the size of the company also affects the amount of voluntary disclosure, so larger companies have more voluntary disclosure, possibly due to lower disclosure costs.
%K Reputa  o corporativa
%K Disclosure
%K Dados em painel.
%U http://proxy.furb.br/ojs/index.php/universocontabil/article/view/838