%0 Journal Article
%T Reputation management in online social networks for governmental actors: opportunities and threats
%A Diana-Maria CISMARU
%J Revista Roman£¿ de Comunicare £¿i Rela£¿ii Publice
%D 2012
%I National School of Political Studies and Public Administration
%X The paper discusses the role of social networks as factors of restoring and maintaining balance in a system of communication marked of conflicts and biased attitudes. Online social networks offer for governmental actors the possibility to interact in a two-way model with publics, transforming ¡°politics¡± in ¡°policies¡± by stimulating feed-back and participation. The data was collected from an empirical case, a project of reputation management for a minister in a former government in a South-Eastern European country. Findings show that social networks¡¯ communication might have a strong internal and external impact, but the extent of the impact depends on several independent factors, as the previous reputation or the media agenda.
%K social networks
%K conflict
%K relationship
%K publics
%K media
%U http://journalofcommunication.ro/25/cismaru_25.pdf