%0 Journal Article
%T Marketing research, a succes factor for an entrepreneur
%A Liviu CIUCAN-RUSU
%A Manuela Rozalia GABOR
%A Iulia APAVALOAIE
%J Revista Romana de Economie
%D 2011
%I Romanian Academy
%X The aim of our paper is to emphasize the importance of partnership in the case of a small business. Being one of the main features of the marketing strategy, marketing research is often perceived as a feature of big companies, involving huge effort of people and budget. In the case of an entrepreneur, ˇ°condemnedˇ± to run the business on his own, the need for networking is one of the most important function in order to reach substantial benefits. In this respect, we have designed a case to express the positive effects of collaboration with experts in the case of marketing research in order to increase the value of decision in customer satisfaction and positioning.
%K entrepreneurship
%K marketing research
%K small business administration
%U http://www.revecon.ro/articles/2011-2/2011-2-7.pdf