%0 Journal Article %T Review of Popularization & Personalization. A Historical and Cultural Analysis of 50 Years of Dutch Political Television Journalism by R. Van Santen. Amsterdam, the Netherlands: Almanakker, Oosterhout, 2012, 196 pages %A Florina CRETU %J Revista Roman£¿ de Comunicare £¿i Rela£¿ii Publice %D 2012 %I National School of Political Studies and Public Administration %X In the last couple of decades various scholars have signaled the occurrence and development of important processes in political communication. If some have broadly coined these transformationsas "Americanization" (Negrine & Papathanassopoulos, 1996; Scammel, 1998), "professionalization" (Blumler & Kavanaugh, 1999; Str mb ck, 2008; Stamper & Brants, 2011), "tabloidization" (Barnett, 1998; Connell, 1998; Klein, 1996) or "infotainment", (Street, 2000; 2001), others have associated them with terms such as "video malaise (Robinson, 1976) or "spectatorship democracy" (De Beus, 2011). According to these views, political journalism nowadays has stepped into a new era, in which the coverage of political events andtelevision programming itself are heading towards an entertainment logic. Rosa Van Santen's work addresses all of these issues and represents a very valuable contribution to assesing these hypotheses. The book represents her PhD thesis and is structured into seven chapters, one of which illustrates a literature review on the concepts of popularization and personalization; and five represent separate empirical studies addressing them. %U http://journalofcommunication.ro/28/cretu_28.pdf