%0 Journal Article
%T La presencia de la comunicaci¨®n en los principios b¨¢sicos organizacionales de la Universidad del Zulia hacia el sector estudiantil
%A Laura Castellano Ram¨ªrez
%A Fanny Ram¨ªrez
%J Revista Orbis
%D 2006
%I Fundaci¨®n Unamuno
%X This article is centered in detecting the presence of comunication towards the student sector, like a formal element in the redaccion of the organization basic principles (OBP) of La Universidad del Zulia, such as Mision, Vision, Values, Pol¨ªtics, Objectives and Strategies. Starting from the theoric approach of that the OBP conform the basic component of the Corporative Identity, in wish are rised the other three: the organizational beheivier, the simbology or visual identity and the comunication. Through the documentary research it has concluded that the communication towards the student community is not taken in count in the redaction of the basic principles, it is mentioned only in the comunicational politic but in a very general way.
%K comunication
%K basics principles
%K mission
%K vission
%K values
%K pol¨ªtics
%K objectives and strategies.
%U http://www.revistaorbis.org.ve/5art3.pdf