%0 Journal Article
%T Book Review: Essentials of Marketing
%A Shiu E.
%A Cheng C.
%J International Journal of Business Science and Applied Management
%D 2008
%I International Journal of Business Science and Applied Management
%K marketing
%U http://www.business-and-management.org/download.php?file=2008/3_1--46-48-Shiu,Cheng.pdf