%0 Journal Article
%T Factors Determining BankĄ¯s Selection and Preference in Nigerian Retail Banking
%A Ahmed Audu Maiyaki
%J International Journal of Business and Management
%D 2010
%I 
%R 10.5539/ijbm.v6n1p253
%X The study investigates the relative importance of the factors determining the selection and preference of banks by retail customers. Using multi-stage sampling procedure, a total of 417 retail bank customers were selected and subsequently participated in the survey. The mean, standard deviation, Z-scores and weighted scores were computed using both SPSS software and Microsoft office excel. It was found that some factors highly influence the customersĄ¯ choice of banks. Similarly, it was also revealed that customers show high preference for some banks as against others. Managerial implications were discussed and finally, recommendations were proffered.
%U http://www.ccsenet.org/journal/index.php/ijbm/article/view/8943