%0 Journal Article
%T An Empirical Research on Supplier Relationship Management in Automotive Industry
%A Narges Imanipour
%A Mehdi Rahimi
%A Nasrin Akhondi
%J International Journal of Business and Management
%D 2012
%I 
%R 10.5539/ijbm.v7n9p85
%X Supplier relationship management is an important research field in Supply Chain Management. This paper aims to study the existing portfolio models for supplier relationship management then apply Svensson(2000)¡¯s model to classify buyer-supplier relationship in an Iranian automotive industry supply chain. Finally present a framework for supplier relationship management. Data for this study was collected through two surveys. The current study analyzes supplier relationship management in two phases: firstly, based on Svensson¡¯s model the relationship between the buyer and its suppliers was classified. Secondly, based on the strategic roadmap of the automotive manufacturer, the strategic goals were defined, and trough a web survey the experts' opinions about the relation between strategic goals and current relationship among manufacturer and its suppliers were gathered. Finally, based on obtained result in two previous phases, a framework for supplier relationship segmentation and promotion was supposed.
%U http://www.ccsenet.org/journal/index.php/ijbm/article/view/13195