%0 Journal Article
%T A Framework to Study Level of Comfort between Employees of Local and Foreign Cultures in Multinational Firms
%A Vijesh Jain
%A Rahul Singh
%J International Journal of Business and Management
%D 2013
%I 
%R 10.5539/ijbm.v8n4p104
%X Geert Hofstede studied the cultural dimension in multinational firms which play significant role in the professional conduct of employees. Fifth dimension was supplemented on a cross cultural study of Chinese Confucius behavior. In the changing global cross cultural conduct at work place, the firms are facing more challenges than ever before in forming and performing in multi-location and multi-national teams. This study attempts to read the variables to build a framework which measures the Level of Comfort (LoC) between local culture and foreign culture in the multinational firms. The framework developed is also tested on a pilot study with 200 respondents from 10 countries. Results show that Level of Comfort can be measured through a structured questionnaire and also that this level of comfort vary among countries included in the study.
%U http://www.ccsenet.org/journal/index.php/ijbm/article/view/19560