%0 Journal Article
%T Research on Innovation Risk Management based on Bayesian Risk Decision-Making
%A Yingchun Guo
%J International Journal of Business Administration
%D 2012
%I 
%R 10.5430/ijba.v3n1p21
%X Innovation is an inexhaustible force for the prosperity of one nation, and also the life source of enterprises. However, the high-risk characteristics of innovation activities make enterprises to perform scientific and effective innovation risk management. Based on a general introduction of Bayestian Risk Decision-making Theory and practices of product innovation in enterprises, the author discusses how to use the theory to achieve quantitative innovation-risk management, providing references for scientific decision of innovation activities in enterprises.
%U http://www.sciedu.ca/journal/index.php/ijba/article/view/695