%0 Journal Article
%T Servitization Decision-Making Framework for Thai Manufacturing Companies
%A Jasseda Lertsakthanakun
%A Natcha Thawesaengskulthai
%A Chaipong Pongpanich
%J International Journal of Business and Management
%D 2012
%I 
%R 10.5539/ijbm.v7n12p147
%X The purpose of this paper is to develop a framework of relevant factors that a company can use to evaluate its suitability for servitization. Semi-structured interviews were conducted with four Thai companies; literature concerning dynamic capability was reviewed to determine the most relevant factors for pursuing servitization. Four case studies were performed to generate a proposed framework. The Delphi method was subsequently applied to verify the decision framework. Finally, a survey of 264 manufacturing companies in Thailand was conducted. The servitization decision framework derived from this research is divided into two structures: servitization concerns and servitization readiness. The servitization decision-making framework facilitates upper management decision making.
%U http://www.ccsenet.org/journal/index.php/ijbm/article/view/15720