%0 Journal Article
%T LES MODELES DE LOCALISATION-ALLOCATION
%A Belu Mihaela
%J Annals of the University of Oradea : Economic Science
%D 2008
%I University of Oradea
%X The research paper aims to emphasize the strategic importance of location decisions for retailers. So, the location decision is important because opening a business costs a lot of money; the retailer is committed to the location for a long period of time; competition is getting tougher and a good location is one way to beat the competition. Location is a key factor in the retailing mix. Retailers should consider such a decision as carefully as pricing, promotion, and other elements of the marketing mix.
%K localization - allocation models
%K trading area
%K site evaluation
%K geomarketing
%U http://steconomice.uoradea.ro/anale/volume/2008/v1-international-business-and-european-integration/121.pdf