%0 Journal Article
%T THE QUALITY OF COMMERCIAL SERVICES ¨C A BAROMETER OF THE COMPETITIVE ADVANTAGE OF THE DISTRIBUTION CHANNEL MEMBERS
%A Ristea Ana ¨C Lucia
%A Ioan ¨C Franc Valeriu
%J Annals of the University of Oradea : Economic Science
%D 2009
%I University of Oradea
%X The enterprises' offensive in various markets is focused on a. package of "services" that integrates - more than ever before - the observance of terms and vivid contacts between enterprises and customers. Metaphorically, we could say that services rendere
%K commercial service
%K support logistics
%K quality of commercial services.
%U http://steconomice.uoradea.ro/anale/volume/2009/v4-management-and-marketing/170.pdf