%0 Journal Article
%T Iterative development of MobileMums: a physical activity intervention for women with young children
%A Fjeldsoe Brianna S
%A Miller Yvette D
%A O¡¯Brien Jasmine L
%A Marshall Alison L
%J International Journal of Behavioral Nutrition and Physical Activity
%D 2012
%I BioMed Central
%R 10.1186/1479-5868-9-151
%X Background To describe the iterative development process and final version of ¡®MobileMums¡¯: a physical activity intervention for women with young children (<5 years) delivered primarily via mobile telephone (mHealth) short messaging service (SMS). Methods MobileMums development followed the five steps outlined in the mHealth development and evaluation framework: 1) conceptualization (critique of literature and theory); 2) formative research (focus groups, n= 48); 3) pre-testing (qualitative pilot of intervention components, n= 12); 4) pilot testing (pilot RCT, n= 88); and, 5) qualitative evaluation of the refined intervention (n= 6). Results Key findings identified throughout the development process that shaped the MobileMums program were the need for: behaviour change techniques to be grounded in Social Cognitive Theory; tailored SMS content; two-way SMS interaction; rapport between SMS sender and recipient; an automated software platform to generate and send SMS; and, flexibility in location of a face-to-face delivered component. Conclusions The final version of MobileMums is flexible and adaptive to individual participant¡¯s physical activity goals, expectations and environment. MobileMums is being evaluated in a community-based randomised controlled efficacy trial (ACTRN12611000481976).
%K Mobile phone
%K Exercise
%K Postnatal
%K mHealth
%K Text messaging
%K SMS
%U http://www.ijbnpa.org/content/9/1/151