%0 Journal Article
%T Collectivism and Individualism towards a Plurality of Modern Society
%A Edwin Michael
%A Teh Boon Teck
%A Tang Ying Ying
%A Eng May Chuen
%J International Journal of Asian Social Science
%D 2012
%I Asian Economic and Social Society
%X Collectivism is better than individualism as the former holds the community together more than the latter do. Paradoxically, individualists tend to believe that there are universal values that should be shared by all, while collectivists tend to accept that different groups have different values. Many of the Asian cultures are collectivist, while Anglo cultures tend to be individualist. This paper sought to determine whether the collectivism and individualism dimension of culture influence every aspect of human life by relating it to the plurality of modern society that is brought about by globalization and urbanization. Though individualistic people are produced more in the globalization and urbanization era which is due to high and diverse competition, but individualism does not contribute to any factor which brings about unity. But, a group of individualistic people who share common understandings can still generate a collective group.
%K Collectivism
%K Individualism
%K Plurality
%K Modern Society
%U http://www.aessweb.com/abstract.php?m=April(1)2012&id=5007&aid=1242