%0 Journal Article %T Power Play and Performance in Harajuku %A Amelia Groom %J New Voices : A Journal for Emerging Scholars of Japanese Studies in Australia and New Zealand %D 2011 %I The Japan Foundation, Sydney %X This article analyses the structures and implications of Japan¡¯s contemporary street fashion cultures, primarily those of Harajuku. Using Roland Barthes¡¯ analogy of dress and dressing it situates the radical subcultural styles within traditional Japanese aesthetics and in a wider history of fashion. Examining various motifs from kawaisato uniforms, cross-dressing, masks and the politics of second-hand fashion, it deals with theories of authenticity, appearance and agency. %K Japanese fashion %K Harajuku %K performance %K %K identity %K subculture %U http://pdf.jpf-sydney.org/newvoices/4/chapter9.pdf